SoRaspy: NBA, Former NFL Players To Star In Bridgestone Tires’ Super Bowl Ads
Spurs F Tim Duncan and Suns G Steve Nash will star in one of Bridgestone Tires’ ads scheduled to air during NBC’s broadcast of Super Bowl XLVI, while another spot includes Pro Football HOFers Troy Aikman and Deion Sanders.
Aikman and Sanders will tout the tires’ handling and cornering abilities, while Nash and Duncan will demonstrate how the Serenity technology used within the Turanza tires guarantee a quiet ride. One ad will air in the pod at the end of the first quarter, and one will air in the final pod of the third quarter (Terry Lefton, THE DAILY).
In N.Y., Claire Atikinson cites sources as saying that WNBC-TV “can ring up an extra $2 million in ad revenue for the Super Bowl thanks to the New York Giants’ trip to the NFL Championship Game.” The channel “had been charging as much as $575,000 for a 30-second local spot during the game” and sources said that the number “is expected to jump to about $800,000 … as advertisers race to get their spots before a larger-than-usual and more affluent TV audience.” The added $2M in ad revenue “includes not only the game but any pre- and post-game coverage” (N.Y. POST, 1/24).
How many of you are ready to see the commercials that air during the Super Bowl?
Posted By: @BrookLynnDiva