Muhammad Ali is the new face of Louis Vuitton’s latest Core Values brand – a campaign that features celebrities who have done something great for the world.

The legendary boxer has seemingly passed on his “pretty” good looks to his spitting image 3-year-old grandson Curtis Muhammad Conway Jr. Curtis Jr., the son of boxer Laila Ali and former NFL wide receiver Curtis Conway, poses for the camera while donning boxing gloves as his grandfather affectionately looks on with pride. Carefully displayed alongside the two is the $1,525 Louis Vuitton “Keepall 50” bag.

Posted x @ZakiyaTheGenius