SoRaspy: Honoring LeBron- The Ring Maker
To honor LeBron’s finest career achievements, the NBA Championship with with the Miami Heat, Nike launched a new campaign that celebrates the determination and perseverance needed to win a championship. The TV spot, which debuted immediately following Miami’s victory, acknowledges what LeBron has known his whole life – that destiny is earned, not given.
The story is told through a jeweler who begins working on a championship ring when LeBron is a young phenom, crafts it over the highs and lows of LeBron’s first eight years in the league, and then finishes it just in time to be delivered for the 3-time MVP’s first championship.
Posted By: @BrookLynnDiva