Founded by Jadakiss and Jay Jackson, is more than just another Hip Hop based website. It is a multi-media creative collective that embodies a movement striving towards the growth of urban lifestyle entertainment by integrating music, fashion, film/tv, and more. It’s an online venture that will produce, promote, market and distribute various forms of content via the Internet.

In addition to providing quality content, will also be used a platform that will properly expose as well as bridge the gap between independent and major talent.

Now more than ever, as Hip Hop fans look for publications that can provide an alternate to mainstream boredom. Here you will find exactly that, but mostly you will find the truth. Our reviews aren’t biased, nor will we try and “sell” you an artist and a brand, but will give artists a chance to prove their worth.