Black Lives Matter is now making it easier than ever to find and support black-owned businesses.
On Monday, in partnership with ad agency J. Walter Thompson New York, the organization launched a beta version of BackingBlackBusiness.com — a website that will allow people to discover black-owned businesses throughout the country.
Shoppers can search for businesses through categories like food and beverage, health and beauty, entertainment and lifestyle.
Black Lives Matter wants BackingBlackBusiness.com to become “the biggest and most easily accessible black businesses database in the country,” according to a released statement.
“Black-owned business have long been a staple in the Black community providing jobs, economic security and a somewhere for us to go and feel seen and safe,” said Black Lives Matter co-founder Patrisse Cullors. “In these uncertain times, we need these places more than ever.”
With this interactive tool, Brent Choi, Chief Creative Officer of J. Walter Thompson New York said that their hope is to “reduce the racial disparity that exists in economic well-being through the promotion of black business ownership.”
— JWT New York (@JWTNewYork) December 19, 2016
The Google map-based site currently has information for more than 300 businesses and aims to have a diverse array of black-owned businesses represented on the site by the end of 2017, including non-profits and online stores.
“In the face of this, our commitment remains the same: protect ourselves and our communities,” the statement further offered. “We are organizing to realize a world in which our faiths are held in esteem, our identities are respected and our families are prioritized. We deserve a world in which our children are protected, where our water is sacred, and where we are given a fair chance to decide our fates.”
Earlier this year, we also witnessed the rise of the black bank movement, in which black people were encouraged to move their money to black-owned banks all over the country. One such bank in Atlanta received a big push from the movement, as well.
Hopefully, this ends up being a revolutionary invention.