Chance the Rapper won big at the Grammys. He took home awards for Best New Artist, becoming the first black artist to win in 18 years since Lauryn Hill, along with trophies for Best Rap Album for Coloring Book and Best Rap Performance for “No Problem.” He’s also the first completely independent artist to win Best New Artist, along with being the first to win solely via streaming – with Coloring Book being released only online.
On that same night, he also performed “How Great” from Coloring Book. Now, word from Spotify is that the awards he took home aren’t the great things that happened to him since the event. Apparently, Chance’s artist streaming numbers were up by 206% an hour after the Grammys ended, while “How Great” got a boost by 461%.
This is a massive deal for an artist who, despite all of his success and commercial sales, is ripping up the entire hip-hop scene by refusing to sign a record deal. Both Coloring Book and his hit debut mixtape, Acid Rap were released completely for free online and through music streaming services. He’s also the first artist ever to chart on the Billboard 200 solely on streaming.
Two years ago, Chance told Fader with regard to his independence: “I’ve had a lot of advice from people [in the industry] who wouldn’t give me that same advice today. It’s not even that they have any ill will towards me because I didn’t take their advice at the time. They’re almost like, ‘Keep going. You’re in uncharted territory, and you’re helping to shed light on what [the future of the business] will look like, and we’re all curious.'”
He’s not the only artist to get a bump in streaming after the show. “We the People,” which was performed by A Tribe Called Quest in a politically charged performance, got a boost of 441% in terms of streaming.