Snapchat joined the list of companies pulling April Fools’ Day shenanigans by trolling social media rival Instagram. The back and forth between Snapchat and Instagram has been well documented, and this latest salvo from Snapchat exponentially raises the level of pettiness.
Saturday, Snapchat rolled out the “Instagram Filter” feature, allowing users to make any Snapchat look like an Instagram post. The details were spot on, with sub-menus for “Likes” and comments. Users were allowed to access the feature after the usual series of swipes, with some comic relief in the form of only having a post “liked” by their “mom” and two other users—a jab at Instagram’s user demographic.