The tech world has made huge waves in acquiring the services of various high-ranking employees within the fashion and luxury sector in recent times. Seeking a distinct level of expertise in the realm of style so often sought by tech as we enter a wearable age, we’ve seen both executives from watch and fashion houses make the jump. The latest high profile move features former Nike and Burberry social media guru Musa Tariq. With previous stints as Nike Global Senior Director of Social Media & Community, Digital as well as Burberry’s Global Director of Social Media, Digital Marketing, Tariq comes with a strong pedigree and will arguably add instant value as he takes on the role of Digital Marketing Director at Apple Retail.
Posted x @BOOKLIGHTHOUSE